The new image of the 1920s, the flapper, did not fully emerge until 1926. This style was modern and portrayed reckless rebellion. Flappers wore short hair and short shift dresses that exposed their limbs, they also applied makeup, smoked with long cigarette holders, and drank in public. During The Great Depression, from which the general public escaped through Hollywood. Movies became the new glamorous look for fashion.

As another war seemed closer clothing became more military-inspired with square shoulders. Once World War II was underway, clothes became even more restrained. Cloth was severely rationed. Uniforms were commonly seen in public.

 

The early 1900's marked the rise of Haute Couture movement in Paris. Women of the upper classes coveted their designs, which set the tone for the rest of the Western fashion world. These designs debuted at horse races, and Vogue took on the role of informing the public about what was going on, who was going where, and what was being worn. Corsets and long, full skirts enhanced unnatural curves, and hats grew out of control. As World War I began, attention was drawn away from fashion. British Vogue launched in 1916, but the economic consequences of war were making androgynous dressing more popular. By the time World War I ended, women were used to their freedom and independence, and their clothing maintained its wartime masculinity with loose, shapeless fits and flattened busts. Corsets became a thing of the past.