The new image of the 1920s, the flapper, did not fully emerge until 1926. This style was modern and portrayed reckless rebellion. Flappers wore short hair and short shift dresses that exposed their limbs, they also applied makeup, smoked with long cigarette holders, and drank in public. During The Great Depression, from which the general public escaped through Hollywood. Movies became the new glamorous look for fashion.

As another war seemed closer clothing became more military-inspired with square shoulders. Once World War II was underway, clothes became even more restrained. Cloth was severely rationed. Uniforms were commonly seen in public.