As technology made working from home more attainable, offices started “Casual Fridays.” Fashion became more laid back and comfortable in contrast to the excessive consumerism and gaudy color palette of the 1980's. 1990's style veered toward a more minimalist look with lots of black and neutral colors. The fashion industry blossomed the most in the United States. Designers like Calvin Klein used overtly sexual advertisements to shock a supposedly "unshockable" nation. Grunge was an alternative rock subculture that began in Seattle and spawned a style of unkempt dressing. A lot of present fashion is inspired by the 1990's. Many people have reverted back to dressing in the 90's style. Overalls, High-waisted shorts/pants, and crop tops are found in almost every woman's clothing store today.
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